Building a Wholesale Platform
Building a Wholesale Platform
Herbl Solutions — 2023
Herbl Solutions — 2023
Disclaimer
May be silly, but I feel the need to say I don’t smoke weed and most of the people I worked with at Herbl didn’t either.
This was an E-Com B2C business and was just a job, the contents aren’t reflective of my lifestyle in anyway.
Disclaimer
May be silly, but I feel the need to say I don’t smoke weed and most of the people I worked with at Herbl didn’t either.
This was an E-Com B2C business and was just a job, the contents aren’t reflective of my lifestyle in anyway.
Disclaimer
May be silly, but I feel the need to say I don’t smoke weed and most of the people I worked with at Herbl didn’t either.
This was an E-Com B2C business and was just a job, the contents aren’t reflective of my lifestyle in anyway.
Product / Project Overview
Product / Project Overview
The Engineering team was tasked with building a wholesale order management platform for internal and b2b use.
Why?
Current Order Management Platform launched a wholesale delivery division and became a direct competitor
Save the business $100k+ / year in operating costs
Support the launch of a new 3rd Party Logistics (3PL) shipping business model
The Engineering team was tasked with building a wholesale order management platform for internal and b2b use.
Why?
Current Order Management Platform launched a wholesale delivery division and became a direct competitor
Save the business $100k+ / year in operating costs
Support the launch of a new 3rd Party Logistics (3PL) shipping business model
My Role
My Role
Product Designer — Visual Design, Interaction Design, Prototyping, User Requirements Gathering & Testing, Information & System Architecture
Product Designer — Visual Design, Interaction Design, Prototyping, User Requirements Gathering & Testing, Information & System Architecture
Requirements Gathering
Requirements Gathering
We lacked a PM of any sort so these requirements changed frequently on the fly.
But, the basic requirements were:
We lacked a PM of any sort so these requirements changed frequently on the fly.
But, the basic requirements were:
Place Orders
Place Orders
Core functionality for the sales team to place orders against Herbl’s inventory.
Core functionality for the sales team to place orders against Herbl’s inventory.
Marketplace
Marketplace
Self service marketplace for Dispensaries / Retailers to order products.
This would also merge several fractured Herbl offerings.
Self service marketplace for Dispensaries / Retailers to order products.
This would also merge several fractured Herbl offerings.
View / Manage Customers & Inventory
View / Manage Customers & Inventory
Need to be able to view customer and inventory data efficiently. Remove a lot of inefficient manual processes.
Need to be able to view customer and inventory data efficiently. Remove a lot of inefficient manual processes.
3PL
3PL
Launch a new business offering for 3PL shipping. Brands “rent” spaces at Herbl warehouses and Herbl handles pickup and delivery.
Launch a new business offering for 3PL shipping. Brands “rent” spaces at Herbl warehouses and Herbl handles pickup and delivery.
Multi User & Account Access
Multi User & Account Access
Support several different account types & access levels such as Herbl Reps, Retailer Reps, Brand Reps, 3PL Partners, etc.
Different user types/roles within each account. Super Admin, Admin, User, etc.
Support several different account types & access levels such as Herbl Reps, Retailer Reps, Brand Reps, 3PL Partners, etc.
Different user types/roles within each account. Super Admin, Admin, User, etc.
API & Integration
API & Integration
This system is complex and requires a massive custom API and Integration to work across several different systems and services.
This system is complex and requires a massive custom API and Integration to work across several different systems and services.
Some of the Delivered Screens
Some of the Delivered Screens
I was definitely proud of where the project was going, but left Herbl to join a new company prior to launching.
Herbl ceased operations in August 2023.
I was definitely proud of where the project was going, but left Herbl to join a new company prior to launching.
Herbl ceased operations in August 2023.
Thanks for looking!
Thanks for looking!
Happy to share more!
Reach out to me at ssmithgall@gmail.com
Happy to share more!
Reach out to me at ssmithgall@gmail.com
Back to Home