Designing a Clip Sharing Solution
Designing a Clip Sharing Solution
Designing a Clip Sharing Solution
BoxCast — 2024
My Role
My Role
My Role
Lead Designer — Visual Design, Feature Scoping, Research, Interaction Design, Prototyping, User Testing
Lead Designer — Visual Design, Feature Scoping, Research, Interaction Design, Prototyping, User Testing
Lead Designer — Visual Design, Feature Scoping, Research, Interaction Design, Prototyping, User Testing
Timeline
Timeline
Timeline
Pre Oct 2023 — Product & Market Research
Pre Oct 2023 — Product & Market Research
Pre Oct 2023 — Product & Market Research
Oct 2023 — Design scoping, design charettes and first visual iterations
Oct 2023 — Design scoping, design charettes and first visual iterations
Oct 2023 — Design scoping, design charettes and first visual iterations
Nov 2023 — Stakeholder Feedback
Nov 2023 — Stakeholder Feedback
Nov 2023 — Stakeholder Feedback
Dec 2023 — Final design passes, prototyping for user testing and dev decomp/scoping
Dec 2023 — Final design passes, prototyping for user testing and dev decomp/scoping
Dec 2023 — Final design passes, prototyping for user testing and dev decomp/scoping
Jan 2024 — User testing & Dev Kickoff
Jan 2024 — User testing & Dev Kickoff
Jan 2024 — User testing & Dev Kickoff
Jan - April 2024 — Development
Jan - April 2024 — Development
Jan - April 2024 — Development
April 2024 — MVP Release!
April 2024 — MVP Release!
April 2024 — MVP Release!
Product / Project Overview
Product / Project Overview
Product / Project Overview
Based on Product and User Research, we’d heard that BoxCast customers were seeking a better workflow solutions for getting clips from their broadcasts to share on social. We had a legacy feature that could be used, but the experience was subpar overall compared to modern video editing and clipping software.
Based on Product and User Research, we’d heard that BoxCast customers were seeking a better workflow solutions for getting clips from their broadcasts to share on social. We had a legacy feature that could be used, but the experience was subpar overall compared to modern video editing and clipping software.
Based on Product and User Research, we’d heard that BoxCast customers were seeking a better workflow solutions for getting clips from their broadcasts to share on social. We had a legacy feature that could be used, but the experience was subpar overall compared to modern video editing and clipping software.
Opportunities
Opportunities
Opportunities
Lower churn & attrition from users leaving for other live streaming platforms that offer a clipping solution.
Lower churn & attrition from users leaving for other live streaming platforms that offer a clipping solution.
Lower churn & attrition from users leaving for other live streaming platforms that offer a clipping solution.
Generate new revenue through AI powered clip suggestions.
Generate new revenue through AI powered clip suggestions.
Generate new revenue through AI powered clip suggestions.
Increase user engagement with the platform by creating better workflow opportunities for sharing.
Increase user engagement with the platform by creating better workflow opportunities for sharing.
Increase user engagement with the platform by creating better workflow opportunities for sharing.
Results - 1 Year Post Launch
Results - 1 Year Post Launch
Results - 1 Year Post Launch
45,459 Clips Made
45,459 Clips Made
45,459 Clips Made
4,942 Clips Downloaded/Posted
4,942 Clips Downloaded/Posted
4,942 Clips Downloaded/Posted
700 Regular Users (80% of goal)
700 Regular Users (80% of goal)
700 Regular Users (80% of goal)
Marketing Video
Marketing Video
Marketing Video
Requirements
Requirements
Requirements
To put it bluntly - requirements were a mess and woefully unrealistic for the timeline!
Scope was all over the place from the beginning, engineering didn’t have time to properly size and scope work, design did the most with what we could and delivered far more than could be built by the MVP deadline.
To put it bluntly - requirements were a mess and woefully unrealistic for the timeline!
Scope was all over the place from the beginning, engineering didn’t have time to properly size and scope work, design did the most with what we could and delivered far more than could be built by the MVP deadline.
To put it bluntly - requirements were a mess and woefully unrealistic for the timeline!
Scope was all over the place from the beginning, engineering didn’t have time to properly size and scope work, design did the most with what we could and delivered far more than could be built by the MVP deadline.
Early Concepting
Early Concepting
Early Concepting
Prototype / Usability Testing
Prototype / Usability Testing
Prototype / Usability Testing
We tested a fairly simple and linear prototype with a variety of users.
Feedback was overall positive.
We tested a fairly simple and linear prototype with a variety of users.
Feedback was overall positive.
We tested a fairly simple and linear prototype with a variety of users.
Feedback was overall positive.
What’d we learn?
What’d we learn?
What’d we learn?
Many users have similar workflows in place already - we’d need a competitive feature set to lure them
Most if not all users wanted some amount of control or tuning over the AI service
All users wanted the ability to download clips - Product had originally set out with the idea that downloading shouldn’t be in MVP
Many users have similar workflows in place already - we’d need a competitive feature set to lure them.
Most if not all users wanted some amount of control or tuning over the AI service .
All users wanted the ability to download clips - Product had originally set out with the idea that downloading shouldn’t be in MVP.
Many users have similar workflows in place already - we’d need a competitive feature set to lure them
Most if not all users wanted some amount of control or tuning over the AI service
All users wanted the ability to download clips - Product had originally set out with the idea that downloading shouldn’t be in MVP
Final Screens
Final Screens
Final Screens
Sharing Home
Sharing Home
Editor Experience
Editor Experience
Posting
Posting
Misc Screens
Misc Screens
Misc Screens
Calendar for Scheduling
Calendar for Scheduling
CTA on Live Broadcast Page
CTA on Live Broadcast Page
Thanks for looking!
Thanks for looking!
Thanks for looking!
Happy to share more!
Reach out to me at ssmithgall@gmail.com
Happy to share more!
Reach out to me at ssmithgall@gmail.com
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